Security checks have increasingly snarled up airports across the world in the last 15 years amid the ever-present threat of terrorist attack. We wouldn’t bemoan feeling more protected would we, but bending over to untie shoelaces after a bucket of cappuccino and a bottle of Coke (not to waste it) at the security gate, is not a comfortable experience. Furthermore, discarding almost full bottles of expensive suntan lotion you hoped would go unnoticed feels like daylight robbery, while placing possessions in a plastic bag like a convict isn’t good for one’s travel karma.
Thanks IT. Now step forward RT.
Once a field that delivered new, ever-exciting, distinct and independent must-haves, Information Technology is now cluttered with overlaps. Devices compete with one another, tablet to laptop/notebook to smart TV to mobile phone. The scramble is on to build ‘preference’ and ‘loyalty’ in equal measure with speed, capacity and convenience. ‘Relationship technology’ now dominates driving innovation as designers grasp at ways to maintain profits through loyalty engagement.
Over three quarters of the population has a smartphone and increasingly our consciousness is giving over to them. Marketing decision-makers have recognized the fragmentation of media consumption and the pivotal position of smartphones within it. Thrusting smaller organizations shape-shifted long ago while the monoliths have finally turned the juggernaut reviewing their media planning and buying processes and methodology for a mobile future. Others suffer ‘paralysis by analysis’ or remain spinning in the turnstile unsure even where to start.
YouTube is bringing a brilliant, yet scary, live video broadcasting capability to Android apps via its WatchMe project. Available on GitHub, WatchMe offers a reference app that creates a YouTube ‘live streaming event’. It introduces a simple interface allowing end users to press a button to start broadcasting from their phone to YouTube, and another button to end the event. The move creates ‘freedom to video broadcast live’, yes that’s ‘live’, meaning onlookers of news events, or any other event for that matter, could broadcast as it happens. The service will likely prompt a revolutionary step in news coverage and probably another debate on modern social media ethics.