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A dinner party can help engineer engagement in your app

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Moblog By Helen Lancaster Thanks IT. Now step forward RT. Once a field that delivered new, ever-exciting, distinct and independent must-haves, Information Technology is now cluttered with overlaps. Devices compete with…

App Rules of Engagement

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Moblog By Helen Lancaster Over three quarters of the population has a smartphone and increasingly our consciousness is giving over to them. Marketing decision-makers have recognized the fragmentation of media…

Eek! – YouTube enables ‘live’ broadcast to Android apps

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Moballblog By Helen Lancaster YouTube is bringing a brilliant, yet scary, live video broadcasting capability to Android apps via its WatchMe project.  Available on GitHub, WatchMe offers a reference app that creates a YouTube…

iOS 8 Location app suggestions drive engagement

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Moballblog By Helen Lancaster Keeping phone users in-app through greater engagement Much like maintaining a viewer’s interest in a movie with jeopardy and suspense, commerce has developed its own means of…